To contribute at our best in fulfilling the big demand of Woollen and Worsted goods of Defence and Para-military Forces, Government Bodies and our Civilians vis-à-vis Private Sector
Being a Public Sector unit to act as a factor for the Government to rein in the Private Sector lest it should exploit the monopoly in the market. To discharge the social responsibilities of an organization with due directions of the Government.
To create the marketing opportunities in the virgin areas of the Market.To enable us as a Brand Ambassador of the Government regarding Woollen goods in the market since we have the oldest legacy of woollen products in the nation.
To create a suitable environment and facility for proper R&D work to propel the prospects of our Products in the Market.
" TO CATER THE DEMANDS OF WOOLEN AND WORSTED GOODS TO INDIAN DEFENCE FORCES, PARA-MILITARY FORCES, GOVERNMENT BODIES AND INDIAN CITIZENS WITH QUALITY AND ON MARKET COMPATIBLE PRICES ".